so starbucks has arguably cornered the market on coffee - but it's still not enough for them:
"Starting today, guests at Omni luxury hotels will find small scented stickers on the front pages of their free copies of USA Today. A blackberry aroma will suggest that the guests start the day at their hotels with a cup of Starbucks coffee "paired with a fresh muffin." The promotion, to be tested for at least six months, is being sponsored by Omni Hotels and Starbucks Coffee. (NYT)
so, it's not enough for them to be the coffee choice, now they want to use subliminal mind-control tricks to manipulate the public's cravings. i agree, it's terrific advertising/marketing strategy, but it's a little too scary for me.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment